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Web Marketing Articles
March
24
2011
Recovering Lost Visitors to Increase site traffic

Error messages have numerous causes, such as misspellings, outdated links or internal server errors. When an error is encountered, your server will display specific generic error pages according to the error. These error pages are not only dead ends, but they are also very frustrating for your potential visitors.

When your visitors mistype your web address or click on an outdated link and receive the dreaded error page, they’ll most-likely click on their back button and never return. However, you can recover a majority of your lost visitors simply by taking the time to create some customized, user friendly error pages.

As servers run different types of software and do not function in the same manner, there isn’t a simple method for creating custom error pages that will work with every system. However, if you have your own domain and your site is hosted on a Unix/Linux server running Apache, this article will assist you in creating custom error pages.

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November
17
2009
Business Factor that Effect SEO Plan

It is widly undertood in the industry that search engine optimization should be build in, as early as possible to entire site development strategy. From choosing a Content Management System (CMS) and planning site architecture to On-Page content development.

Succcessful SEO requires thorough understanding of the Business Organization itself.

Search engine optimization focuses on increasing your business site's visibility online. With this visibility, you are more likely to attract visitors. This then, equates to more transactions and bigger income.

SEO takes part in every aspect of an online business. As such, it requires a lengthier time for development. But unlike paid advertisements, SEO provides longer lasting positive effects and is also more affordable.

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November
2
2009
Web Content is the King for Business Marketing

One aspect of determining the disered audience for your Business website is what you have to offer to your visitor. You may have a deep library of Content, Greate Videos, Unique Photo Gallery or owesome tool that your web visitor are interested in using.

The Content you have available to you will effect your keyword research and site architecture, as your site content is the major source of information that Search Engine use to determain what your site is about.

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August
28
2009
How Do I Submit My Site To Search Engines?

You've built up a good site, put in a lot of content, but none of the search engines lists your site? If you'd like to know how to go ahead with Search Engine Submission the right way, read on.

How do I get my site to be included in search-engines?

That's a question a lot of people ask me. My question back to them is "Is your Site Search-engine ready?".

A lot of sites don't get spidered into search engine results just because the pages are not search-engine friendly. Search engines like to see a lot of text on your site. This means that if your site is filled with Flash animations and graphics, instead of text for content, your site probably not show up in search-engine results. Another reason your site might be loosing out in search engine rankings could be the lack of meta-tags.

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August
28
2009
Tips to Maintain your Website

When you design a website you should create it so that your visitors are constantly coming back for more. In order for you to keep your visitors coming back you need to keep up with maintaining your website, and offering things that will keep your visitors busy.

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August
25
2009
E-mail Marketing

The world of internet marketing has opened doors for businesses in more ways than one. In general, the internet has destroyed traditional boundaries by connecting businesses with client prospects and potential customers from around the globe. Unfortunately, the worldwide exposure doesn't necessarily translate to increased sales.

In order to take advantage of the increased exposure that the internet offers, the key component to improving your sales revenue is to convert your site visitors to customers. The percentage of the visitors to your site that buy your product or services is referred to as the conversion rate. Understanding, tracking, and improving your conversion rate should be the goal of any online business.

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